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Vliv nového konkurenta na trh osobní železniční dopravy v České republice
Račková, Lucia
The aim of this work is finding out impacts of entering the railage market in Praha - Ostrava track by a new competitor. At first is described the momental state of liberalization on the railage market and then it follows by prediction of development in the forthcoming term. Practical fraction is about competition analysis on the monitored track, where is demonstrated comparison of the all carrying agents and in the closure there are educted the impacts of entering the market by the company Leo Express.
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A competitivefighting on the railwey Prague-Ostrava in the czech daily newspapers
Zemanová, Lucie ; Jirků, Jan (advisor) ; Vysloužilová, Kristýna (referee)
The thesis titled A Competitive Fighting on the Railway Prague-Ostrava in the Czech Daily Newspapers deals with the way the media informed about what was happening on the railway during the onset of the third carrier on this route in the period from 1. 10. 2012 to 1. 2. 2013. The author draws on theories about the objectivity and impartiality of the media, which assumes that the media will be informed about what is happening on the railways from different perspectives and give equal space to comment that to all carriers. In the introduction of the thesis the essential concepts of the subject, such as competition and competitiveness, were defined as well as the theoretical concepts of objectivity and impartiality of the press, which the research was based on. The profiles of competitive transport Czech Railways, STUDENT AGENCY and LEO Express are parts of the work as well as the significant events on the railways in the period examined. Research methodology, which the research techniques have been identified in and the analysed material have been specified, belongs to the important theoretical parts of the thesis. The thesis is based on the quantitative analysis of sixty-one relevant articles dedicated to rail between 1. 10. 2012 and 1. 2. 2013. Contributions by MF DNES, Lidové noviny and...
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Postavení podniku České dráhy, a. s. na trhu osobní železniční dopravy v České republice
Tomiczek, Jan
Tomiczek, J. Position of the company České dráhy, a. s., on the passenger rail transport market in the Czech Republic. Bachelor thesis. Brno: Mendel in Brno, 2017. The bachelor thesis deals with the position of the company České dráhy, a. s. on the passenger rail market in the Czech Republic. The aim of the thesis is to evalua-te the influence of the liberalization of the railway passenger transport market in the Czech Republic on the economic situation and business strategy of the com-pany České dráhy, a. s. in the years 2010 to 2015. First, the economic concepts and contexts related to competition in passenger rail transport are explained. Then the situation of Czech Railways with changes in its business strategy is described. In the practical part, I investigate the influence of the liberalization of the personal railway market on the development of the Czech Railways' economic situation and on the changes in its business strategy. Part of the thesis is the for-mulation of recommendations for the future business strategy of Czech Railways.
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Communication of selected companies in online and offline environment (illustrated on enterprises České dráhy, RegioJet and Leo Express)
Stará, Anika ; Schneiderová, Soňa (advisor) ; Jirků, Jan (referee)
This diploma thesis which is titled Communication of selected companies in online and offline environment (illustrated on enterprises České dráhy, RegioJet and Leo Express) aims to map the communication activities of the mentioned carriers on online and offline media platforms in the Czech environment. In the theoretical part is defined the basic terminology of analyzed issues, above all from the area of communication, media, marketing and partially also from the perspective of linguistics. The practical part besides the methodology includes a presentation of the analyzed companies, České dráhy, RegioJet and Leo Express, and also a descriptive analysis of their presentation or more precisely communication activities on various media types and platforms - for each of the mentioned companies separately. Furthermore, in the practical part there is a comparison of analyzed companies, based on the results of descriptive analysis and there is also a description of an additional quantitative analysis - a questionnaire survey, which was answered by a total of 808 respondents of all ages from all over the country - so in this case from the customer's point of view. At the end of the practical part, the results are summarized and evaluated, and besides, there are also from them following recommendations -...
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Media communication of railway companies: České dráhy, RegioJet and Leo Express in the years 2013-2015
Žemličková, Martina ; Klimeš, David (advisor) ; Báča, Ladislav (referee)
This bachelor thesis deals with media relations analysis of the biggest Czech railway companies České dráhy, RegioJet and Leo Express since 2013 to 2015. The theoretical part describes elementary findings from media and public relations fields. There is also recommendation for successful company's external communication and proper writing of media releases. Different types of media products are described primarily while elementary theory of mass media communication is defined only marginally. The practical part focuses on external communication analysis of chosen companies individualy. This analysis is complemented with personal communication with spokepersons of companies České dráhy and RegioJet, and in case of Leo Express, analysis is complemented with examples of media releases. The analysis is supported with quantitative research of media contents and the results are following description of quantitative research of media contents and methodology definition. The research were carried by comparison of press releases and media articles in national press as Právo, Hospodářské noviny, MF Dnes, Lidové noviny, Blesk and its regional and digital branches. NEWTON Media search was used for research and the research itself is based on confirmation or refutation of stated hypothesis. These hypotheses...
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A competitivefighting on the railwey Prague-Ostrava in the czech daily newspapers
Zemanová, Lucie ; Jirků, Jan (advisor) ; Vysloužilová, Kristýna (referee)
The thesis titled A Competitive Fighting on the Railway Prague-Ostrava in the Czech Daily Newspapers deals with the way the media informed about what was happening on the railway during the onset of the third carrier on this route in the period from 1. 10. 2012 to 1. 2. 2013. The author draws on theories about the objectivity and impartiality of the media, which assumes that the media will be informed about what is happening on the railways from different perspectives and give equal space to comment that to all carriers. In the introduction of the thesis the essential concepts of the subject, such as competition and competitiveness, were defined as well as the theoretical concepts of objectivity and impartiality of the press, which the research was based on. The profiles of competitive transport Czech Railways, STUDENT AGENCY and LEO Express are parts of the work as well as the significant events on the railways in the period examined. Research methodology, which the research techniques have been identified in and the analysed material have been specified, belongs to the important theoretical parts of the thesis. The thesis is based on the quantitative analysis of sixty-one relevant articles dedicated to rail between 1. 10. 2012 and 1. 2. 2013. Contributions by MF DNES, Lidové noviny and...
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Marketing communication of the LEO Express rail carrier since 2012
Poloch, Jiří ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis aims to analyze the overall marketing communications of company LEO Express since it entered the market until now. It also deals with other issues necessary for a comprehensive overview and understanding of the context - outlines the issue of competition in the railways in the Czech Republic, which for years have not been possible due to monopoly of the state carrier Czech Railways (České dráhy). It also maps the history of the youngest participant of the battle for customers on the route Prague - Ostrava, presents the main themes of communication and the most important campaigns. The main part then discusses multiple communication channels that the company uses. Each of these is described and critically assessed and compared to the communication of the competitors, RegioJet and Czech Railways. In this way is, for example, analyzed the content and administration of social networks, websites and in-store communication in ticket shops. The last part is devoted to the analysis of data from a survey that I conducted among the passengers on board of the train. This implies, for example, the adoption of the company's communication activities of in the eyes of its customers or particular campaigns awareness.
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Finanční analýza společnosti LEO Express a.s.
Matveeva, Daria ; Scholleová, Hana (advisor) ; Dašková, Viktorie (referee)
This bachelor's thesis deals with a financial analysis of the LEO Express a.s. company from the view of an external analyst for the period of business years 2011--2013. LEO Express is one or the first privately-owned passenger railway operators in the Czech Republic. This company entered on the route from Prague to Ostrava in year 2012 and contributed to the improvement of travelling culture. The thesis is split into three main parts. The methodical part defines the terminology and used indicators. The second part describes the area of business of LEO Express a.s. and identifies analysed competitors. The third most important part contains financial analysis of the company and further perspectives on the railway market. Apart from the thesis reveals strengths of company and possibilities where it can develop them further.
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Liberalizace osobní železniční dopravy v České republice
Šarmírová, Michaela
Šarmírová, M. The liberalization of the rail passenger transport in the Czech Republic. Diploma thesis. Brno: Mendel University, 2015. The aim of this thesis is to evaluate the impact of liberalization of rail passenger services in the Czech Republic, both in terms of competing companies, as well as from a consumer perspective. The tool for achieving is the objective analysis that focuses primarily on the importance of competition for the Czech Republic. The first part is a literature review that includes a demarcation and definitions of basic concepts in the field of passenger transport. It will focus on the development and current state of liberalization of rail transport and competition, both within the field and between transport modes. Part of own work is a comparative analysis of the three largest railway operators in the Czech Republic -- Czech Railways RegioJet and Leo Express. This will also include an evaluation questionnaire. The conclusion will then be evaluated and briefly described the overall results of the analysis and recommendations will be provided in passenger rail transport.
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Vliv nového konkurenta na trh osobní železniční dopravy v České republice
Račková, Lucia
The aim of this work is finding out impacts of entering the railage market in Praha - Ostrava track by a new competitor. At first is described the momental state of liberalization on the railage market and then it follows by prediction of development in the forthcoming term. Practical fraction is about competition analysis on the monitored track, where is demonstrated comparison of the all carrying agents and in the closure there are educted the impacts of entering the market by the company Leo Express.
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